It is a framework for portfolio management that allows you to prioritize different products. Also, for strategist who are interested in helping organization in making informed strategic decisions. The BCG matrix, also known as a growth/share matrix, is a business tool that you can use to help you create strategic, long-term plans regarding investment in competitiveness and market attractiveness. The project is for business leaders who want formulate their corporate strategy with the goal of effective resource allocation. The example of the case study would empower you to use the model to analyze your company or any other company of your choice. To demonstrate the application of the BCG matrix, we will use a spreadsheet to analyze an energy services company that has five Strategic Business Units (SBUs). The framework is a simple but powerful tool for maximizing corporate competitiveness, and sustainability by allowing them to strike the right balance between exploitation and exploration. The growth vs share model provides an indication of which products an organization should invest in, those they should develop, and the ones they should get rid of. The matrix classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry), and competitive position (relative market share). BCG matrix is a strategic decision-making framework that helps in resource allocation among different strategic business units (SBUs) by categorizing them based on their ability to generate cash inflows against cash outflows.

In this 1-hour long project-based course, you will be able to formulate your corporate strategy with the Boston Consulting Group (BCG) Matrix.

Bcg growth share matrix example